WALNUT CREEK: WHERE UPSCALE RETAIL THRIVES

Walnut Creek pulls shoppers from the most populous subregion in the San Francisco Bay Area. The East Bay in 2024 has a population of 2.8 million, a market even larger than many standalone U.S. MSAs. Walnut Creek is one of the top retail destinations on the east side of the Bay. Source: 2024 Census 

  • Walnut Creek’s demographic and income data underline its retail and dining hub status. It’s affluent population, strategic location and business friendly environment make it a choice for investors and retailers.

“A vibrant, high-income community with strong consumer demand, regional draw, renowned cultural attractions, high quality of life, and proactive business support.”

 
  • Walnut Creek’s critical mass of shops, centralized location off CA-24 and I-680, and broad psycho graphic appeal reinforce its status as the East Bay’s top draw for retail.
  • The city’s retail mix caters to an upper-middle income group and also emerging segments of “neo-hipsters” and younger families moving from San Francisco/Oakland to suburban areas, reflecting the popularity of digitally-native brands and fast-casual dining.  

      Retail Strategy Study

Famed San Francisco’s Original Joe’s join Walnut Creek’s Destination Hub

Original Joe’s owner John Duggan said, “we immediately saw a footprint and a heartbeat.” “When you look at the East Bay, Walnut Creek is the center point of that entire region. And Broadway Plaza is the hub of the whole retail and shopping experience. It’s in people’s habits.”

Original Joe’s owner John Duggan said, “we immediately saw a footprint and a heartbeat.” “When you look at the East Bay, Walnut Creek is the center point of that entire region. And Broadway Plaza is the hub of the whole retail and shopping experience. It’s in people’s habits.”

Project Description:

Remodel of existing building located at corner of S. Main and Broadway Plaza Street. Modifications include a new second floor space, minor footprint revisions, new color scheme, outdoor dining area, landscaping, and signage.

Remodel of existing building located at corner of S. Main and Broadway Plaza Street. Modifications include a new second floor space, minor footprint revisions, new color scheme, outdoor dining area, landscaping, and signage.